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Write your script with a friendly, conversational tone by omitting any interior industry jargon your audience might not understand. Keep your content informative, yet engaging. Consider injecting a bit of humor so it's friendly and warm, not stoic and stodgy. You want your audiences to be able to relate easily to your articles, so they feel motivated and engaged to act on your closing call to action, whether it be to sign up for your newsletter, to watch another video in the series, to contact you for more information, or to complete a survey or form.
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Lastly, your movie can be used by you as a profile on sites & social media liked Linked in. If you area member of Linked in, which is an exceptional business networking site, why don't you upload your movie to go to these guys your profile. This will enable interested parties hear and to watch you, rather than read about you. This has got to be a better means of communication, and convert more leads.